I help international companies identify distributors, develop sales channels, acquire B2B customers and explore market opportunities in Nigeria and West Africa.
Focused commercial support for companies that want to explore opportunities before building a full local team.
Identify and approach potential distributors, resellers, channel partners and local business contacts.
Support in identifying, approaching and qualifying potential commercial customers.
Practical observations on competitors, sales channels, customer potential and initial market barriers.
Support in developing dealer, agent, distributor and field-sales channels.
Local commercial support in building meaningful relationships with customers and partners.
Support during commercial conversations and communication with local business partners.
I’m Sunday Amos Kalu, a sales and business development professional with over 14 years of commercial experience in Nigeria.
I built my career in telecommunications, developing territories, dealer networks, customer relationships and sales channels. Today, I work as a Field Sales Manager at Watu Credit Africa, where I support partner onboarding, field sales development and customer acquisition.
I created Africa Growth Partner to help international companies understand the Nigerian market, identify real business opportunities and build meaningful local commercial relationships.
A background combining long-term telecommunications sales with current fintech field-sales leadership.
In my current role, I develop sales channels, onboard partners, recruit and coordinate field sales agents and support customer acquisition.
Over more than 14 years, I built experience in territory development, dealer and agent networks, B2B relationships, negotiations, market intelligence, customer acquisition and sales team leadership.
Nigeria is the primary market focus, based on direct professional experience and first-hand market knowledge.
Projects outside Nigeria are assessed individually according to market knowledge, available local relationships and the client's objectives.
A focused pilot can help determine whether a market opportunity is worth pursuing before a larger investment.
We learn about your product, ideal customer and commercial objective.
We assess opportunities, competitors and likely sales channels.
We identify and approach selected partners or B2B prospects.
We support follow-up, commercial discussions and relationship development.
Whether you are exploring Nigeria for the first time or looking for new customers and partners, let’s discuss what a practical first step could look like.